Make Sure People Choose Dowtown Salisbury Again & Again
Panache is the experienced full service agency built to handle all your marketing, creative, brand management, and analytics needs so Downtown Salisbury can celebrate its history, grow commerce and community, and advance boldly into its future.
Downtown Salisbury is a destination worth visiting. Make sure people can't overlook its value and charm.
Most people go straight to larger metro areas and travel destinations, never realizing the treasures Salisbury holds in its cultural, commercial, and historical offerings. If you’re not marketing effectively, none of the renovations you make will matter to them. Unless you’re able to reach them where they are, Downtown will stay a hidden gem rather than a celebrated find.
Here's How We Can Help:
- Strategic Marketing from a team with 17+ years of experience and multiple certifications and awards
- A detail oriented approach to Brand Management that ensures residents, visitors, businesses, and stakeholders know exactly what Downtown Salisbury Inc. has to offer
- Digital Marketing across advertisement, email, and social platforms that results in visitors and investments, not vanity metrics
- Creative Services that capture attention and strengthen brand recognition in real-world applications
- Solid Analytics & Reporting so you know exactly what’s working and what needs to be adjusted
- Strategic Marketing from a team with 17+ years of experience and multiple
certifications and awards - A detail oriented approach to Brand Management that ensures residents, visitors, businesses, and stakeholders know exactly why to buy into DSI
- Digital Marketing across advertisement, email, and social platforms that results
in visitors and investments, not vanity metrics - Creative Services that capture attention and strengthen brand recognition in
real-world applications - Solid Analytics & Reporting so you know exactly what’s working and what needs to be adjusted
- Strategic Marketing from a team with 17+ years of experience and multiple certifications and awards
- A detail oriented approach to Brand Management that ensures residents, visitors, businesses, and stakeholders know exactly why to buy into DSI
- Digital Marketing across advertisement, email, and social platforms that results in visitors and investments, not vanity metrics
- Creative Services that capture attention and strengthen brand recognition in real-world applications
- Solid Analytics & Reporting so you know exactly what’s working and what needs to be adjusted
Marketing & Creative Services Workflow
Meeting
1. Meeting
Weekly/bi-weekly meeting to discuss upcoming projects, walkthrough deliverables, and review project status
Ticketing
2. Ticketing
Support Tickets are submitted to request and track progress of specific projects & deliverables
Development
3. Development
Ideation → Development of Creative → Review/Edits → Approval
Deployment & Execution
4. Deployment & Execution
Complete quality assurance testing, deploy campaign, and manage efforts.
Analysis & Reporting
5. Analysis & Reporting
Compile data, analyze, report, and apply.




























Why Non-Profits Choose Us
Many marketing agencies have skill and talent. However, not many have the experience, strategy, and measurable results that Panache does. See why 40%-50% of our clients are Non-Profits, and why they choose to stay:
Improved Google Ranking
Certified Google Specialists who know exactly how to improve DSI’s ranking visibility across both ad and search platforms
Increased Viewership
Getting more attention and eyeballs on Downtown Salisbury from those visiting, living nearby, and wanting to invest
More Sponsors and Sales
Partnerships, push notifications, SMS, drip campaigns, QR codes, & more – Panache has you covered
Measurable Quick Results
Detailed analytics reports that showcase click patterns, interests, demographics,
and more
View Our Work
Creativity is the air we breathe and in everything we do – from brand guidelines to typography, packaging, websites, mobile apps and more.
Strategic Marketing
We begin and end with creative strategy, methods, architecture, and thinking
Brand Management
You can trust that your brand will be maximized, elevated, & communicated consistently from every facet, to every audience, and across every platform.
Digital Marketing
We specialize in digital advertisement, social media, influencer, and AI marketing as well as SEO.
Email Marketing with Panache
Connect with your target audiences - from visitors to partners - without worrying about messaging, design, or growing your reach.
Creative Services
From print and digital graphics, to photography and videography, to event marketing, our team has the skills to make sure your brand stands out – no matter the platform or the occasion.
Analytics & Reporting
We meticulously track metrics so we can provide a detailed analysis of KPIs, report on ROI, and determine what to continue and where to pivot.
See What Our Clients Have to Say
Don't take our word for it! Ask the people we partner with, and click any of the company contact references below.
500
HAPPY
CUSTOMERS
The Panache team are a group of amazing professionals who combine energetic personality with tremendous work ethic.”

Kevin Wilson
The Park Expo & Conference Center
There’s really not adequate words to discuss the success we’ve shared with Panache. We are a long-term client, having partnered in 2015, with the goal of realizing both webpage and social media dominance in our marketplace.”

Jason Baker
Canvas Tattoos