Project Description

About Client

Charm City Boutique is a men and women’s fashion boutique located in the University Area of Charlotte, North Carolina. We offer a variety of affordable fashion apparel, accessories and footwear for all occasions.

Nike Air Max

Ferrari Masarri

Retail Establishment & Online Store

Project Scope

Panache was tasked with building a robust Shopify website that provided an accurate reflection of all in-store product inventory. Client also required significant digital marketing efforts in the Charlotte and University City area. Our combined efforts of search engine optimization, Google Business page management, and Google Adwords management has made the client extremely satisfied.

Shopify / Web Development 98%
SEO 92%
Google Business Page 96%
Digital Marketing 98%

Strong Brand

Building a strong brand is critical in this day and age of competitive online shopping. Charm City Boutique provided the perfect opportunity for Panache Consulting to strut thier stuff and both showcase their creative genius, brand design expertise, and web savviness. The project spanned from from logo design, video marketing, online store, and ongoing search engine marketing.

Excellent Results

In-store foot traffic has increased by over 45%, while online sales has jumped by 72%. Detailed monthly Google Analytics reporting and Shopify data analysis has allowed Charm City Boutique to stay a cut above the rest.